Introduction

The FAQ (Frequently Asked Questions) section is one of the most important elements on a course sales page. A well-built FAQ not only answers common learner questions quickly, but also builds trust, reduces bounce rates, and encourages users to enroll in your course.

However, manually coming up with each question and answer can be time-consuming, and it’s often difficult to ensure consistent quality, tone, and relevance to your target learners.

With AI, you can generate a high-quality FAQ in just a few seconds.

In this article, we’ll guide you step by step on how to use AI to create effective FAQs and easily add them to the Ourdemy Page Editor—helping you improve learner experience and optimize course conversion rates.

1. What Is an FAQ and Why Does a Course Sales Page Need a Strong FAQ Section?

FAQ (Frequently Asked Questions) is a list of common questions that helps learners quickly find answers while improving the overall user experience on a course sales page.

An effective FAQ section offers many benefits:

• Reduces repetitive questions from learners, saving support time
• Increases conversion rates by providing instant answers
• Enhances credibility and professionalism of the course page
• Clarifies key information: course content, duration, materials, access, support, etc.
• Gives learners peace of mind before making an enrollment decision

On the Ourdemy platform, FAQs can be placed flexibly:

• At the bottom of the landing page using the Page Editor
• In the Course Introduction section
• Inside a PostGrid to improve SEO and Google visibility

Placing FAQs in the right location makes information easy to find and strengthens learner trust in your course.

2. Benefits of Using AI to Generate Course FAQs

2.1. Create FAQs in Just 10–20 Seconds

AI can automatically:

• Analyze course content and related materials
• Predict common learner questions
• Generate clear, concise, and persuasive answers

→ This saves instructors significant time compared to writing FAQs manually, while ensuring important questions aren’t missed.

2.2. SEO-Friendly FAQs → Higher Conversion Rates

Naturally written questions such as:

• “Is this course suitable for beginners?”
• “Do I need prior experience to join?”

…also function as long-tail keywords that Google can easily recognize.

→ This helps your course landing page rank better on search engines and attract more potential learners.

2.3. Address Learners’ Real Concerns

AI can analyze online buyer behavior and generate FAQ questions based on real learner concerns, such as:

• Is the course suitable for my current skill level?
• Are there any prerequisites?
• Does the course include materials or step-by-step guidance?
• How long does the course take to complete?
• Is there learner support during the course?

→ Answering these questions clearly helps learners feel confident and plays a key role in their decision to enroll.

3. Step-by-Step Guide to Creating FAQs with AI

Step 1: Prepare a Simple Course Description

Before asking AI to generate FAQs, prepare basic course information so the AI understands the context and learner needs. Minimum information includes:

• Course name
• Target audience
• Course objectives
• Prerequisites (if any)
• Learning format (videos, PDFs, live sessions, etc.)

Example:

“Course: Canva Design for Beginners

For learners with no prior experience

15 video lessons + 5 practice exercises

Goal: Learners can create 12 complete designs after the course”

This information allows AI to predict common questions and generate accurate, relevant answers for your target audience.

Step 2: Ask AI to Generate FAQs

Once the basic course information is ready, ask AI to generate 10–20 FAQ questions.

Sample prompt:

Create a list of 12 FAQs for the Canva Design for Beginners course sales page. Use a friendly, persuasive, and easy-to-understand tone. Include questions about content, prerequisites, learner support, access rights, certification, practice, and study duration.

→ AI will return a complete set of FAQs, ready to be added to your course page.

Step 3: Refine the FAQs Using AI

After AI generates the FAQs, you can ask it to refine them to better match your brand voice and learner profile.

Ways to refine:

• Make answers shorter and more concise
• Adjust the tone: professional, friendly, youthful, or casual
• Adapt wording for a specific target market
• Group related questions to improve readability and structure

Example prompt:

“Shorten all answers to under 30 words and keep a friendly, easy-to-understand tone.”

→ The result will be a clear, concise, and professional FAQ list, ready for use on your landing page or inside the course.

Step 4: Add FAQs to the Course Sales Page

Once finalized, you can add FAQs directly to the Ourdemy Page Editor in two ways:

Option 1: Use the FAQ Block (Recommended)

• Displays FAQs neatly and professionally
• Simply copy each question and answer into individual items
• Learners can click to expand/collapse each question for a better reading experience

Reference: https://ourdemy.com/how-do-i-customize-the-faq-section-and-how-many-questions-can-i-add/

Option 2: Add as a Text List

• Suitable for quick setups or simple landing pages
• Copy FAQs as bullet points or numbered lists
• Less flexible, but still provides essential information to learners

Step 5: Final AI Review

Before publishing, use AI one last time to review the FAQs and ensure:

• No duplicate questions or answers
• Answers are clear, concise, and easy to understand
• Content addresses real learner concerns
• Tone is consistent with the rest of the landing page

Sample prompt:

“Review the following 15 FAQs and optimize them to persuade learners to enroll, using a friendly and clear tone.”

→ You’ll get a ready-to-use FAQ list that supports decision-making and boosts conversion.

4. Important Notes When Using AI to Create FAQs

4.1. Keep FAQs Short and Concise

Best practices:

• Limit to 6–12 questions per course
• Keep each answer under 50 words

This keeps the course page clean, easy to scan, and encourages learners to read all questions.

4.2. Avoid Overly Generic Questions

FAQs should be specific and aligned with real learner concerns.

Example:

❌ “Is this course good?”

✅ “Is this course suitable for learners with no prior experience?”

Specific questions address real doubts and increase persuasion.

4.3. Carefully Verify Access-Related Information

AI may sometimes make assumptions about course access rights, so double-check details such as:

• Can learners rewatch lessons after completion?
• How long does course access last?
• Can materials be downloaded?

→ Manually edit these answers to ensure accuracy and transparency.

4.4. Don’t Miss Key FAQ Categories

When building course FAQs, make sure to cover these essential question groups:

1. Target learners – Who is this course for?
2. Course content – What does the course include?
3. Prerequisites – Is prior knowledge required?
4. Duration & learning pace – How long is the course? Is it flexible?
5. Learner support – Is there Q&A, feedback, or direct support?
6. Access & availability – How long can learners access the content?
7. Certification – Is a certificate provided after completion?
8. Refund policy – What are the refund conditions and process?

→ Organizing FAQs this way makes information easier to find and boosts trust and conversion rates.

Conclusion

Using AI to create FAQs offers practical benefits for instructors:

• Saves time by automatically generating questions and answers
• Addresses real learner concerns, improving learning experience
• Increases conversion rates by providing clear, complete information
• Reduces repetitive inquiries in CRM and support systems

With just a short course description, AI can generate a complete, concise, and professional FAQ section.

When combined with Ourdemy’s Page Editor, you can easily build a compelling, trustworthy, and learner-friendly course sales page—without spending excessive time on manual writing or design.